Welcome to Eagle Associates. Helping you get Results.

Meet Lois Greisen, Executive Coach and President/Owner of Eagle Associates. Lois is a Certified Business Coach with over 25 years of management experience.

Posts Tagged ‘Customer Loyalty’

05 Nov
4 Reasons to Develop a Strategic Plan
Posted by lois on Wednesday, November 5th, 2014 | permalink | trackback
Strategy Can Help Business and the Team Stay Focused

Strategy Can Help Business and the Team Stay Focused

Business Strategy – Heart of the Business

A good strategic plan can propel a business to be even more successful. Over 90% of success stories in business are attributable to a good strategy. There are a number of reasons that make the strategy the heart of the business.  Let’s look at four of them

1.  Helps in crisis prediction and prevention.  Many businesses end up losing equity or ultimately collapsing in the face of a crisis. A good business strategy is key in ensuring that crises are predicted before hand and prevented before occurring. For example, a good strategy defines the cause of action in case of raw material shortage. This ensures that the business does not go into crisis mode when the shortage occurs.  Strategy is a key to combating a host of organizational challenges.  Take time to develop your strategic plan.

2.  Acts as a reference point – A good business strategy also acts in the interest of the business whereby it acts as a point of reference. A good strategy gives the management and the workforce as a whole a sense of direction toward the accomplishment of set goals. This is crucial in building teamwork as well as ensuring that the whole organization’s labor force works towards achievement of common objectives.  Look at where you are today and strategize where you want to be in the future.  Strategic planning can help you get you there.

3.  Efficient resource utilization – One of the main causes of organization failure is the misappropriation of resources including time, money and supplies. Resources may be directed in a multitude of projects. A good strategy enables the right resources to the right projects by clearly outlining which projects will move the company in the right direction.  This reduces inefficient resource utilization.  It is too costly not to have a strategy in place.

4.  Customer attraction and retention – Businesses exist as a result of their customers. Customers are a very important element of the business and they need to be constantly attracted and retained. A good business strategy has in place customer attraction techniques as well as guides on how the organization can retain these customers. Without a good strategy, the business is likely to under perform and is at the risk of losing it customers to its competitors.

In conclusion, it is important that your business has a well-laid strategy in order to ensure that the business survives and thrives its challenges into the future.  A good business strategy is responsible for profits and loss prevention.  Schedule your strategy session.  Contact me today.

19 Jun
Customer Service – My Miserable Customer Service Experience
Posted by lois on Wednesday, June 19th, 2013 | permalink | trackback
Lois Greisen Certified Business Coach

Lois Greisen
Certified Business Coach

Today I was shopping at M_____d’s for two items.  I was looking for shop rags and floor dry for my husband’sworkshop.  I walked into the store and went over to the department where tools, nails those sorts of things are sold and asked if they could help me.  They told me that shop rags were in automotive and a very nice lady walked me over to the automotive department where we found one type of shop rag (there were two sizes listed in the sale flyer).  I ask her if the floor dry might be there also.  We could not find the floor dry.  Another fellow came by and he said the floor drive was in by check out lane number three.  There were two types of shop rags and I was looking for the other type so I asked somebody where they might be.  “Shouldn’t they be together?”  He said “No, the other ones are back in the paint supply area”.  Well the painting supplies are on the other end of the store.  I was in the front left corner and paint supplies are in the back right corner.  Well, off I went to find the other shop rags.  I got to painting supplies and they told me they the shop rags were in plumbing.  Plumbing is at the front of the store and paint supplies are at the back.  Next, I headed up to plumbing and I couldn’t find anyone to help me.  I looked and looked and looked and no assistants were there.  I was getting a bit frustrated by this time.  I went to the desk and tried using their phone to call the operator.  No luck, I got a busy signal so obviously that wasn’t working.  Next I found a business card sitting on the desk so I called the general number to the store.  That did not work so I tried dialing nine to get an outside line, but it still didn’t work.  I tried calling just out loud and still no one came.  I thought: “I bet if I tried to rob the store somebody would come”, but I wasn’t willing to resort to that.  Finally, after about 10 minutes I saw somebody stocking shelves at the back of the store.  So I headed over to ask him where the shop rags were.  He said they were by check out aisle number eight.  This time he said he would take me.  By this time, I had gone from the middle of the store to the front left corner where I was directed back to the back right corner and then back up to the front right corner.  It’s a big store. We finally found the shop rags that I was looking for. Shop rags in the cart so I thought I would head over to check out number three and find the floor dry.  No floor dry.  The young man at checkout number four was very helpful.  He came to help me look as well.  He couldn’t find the item either so he went to ask a gal at the front desk.  She said “It’s in automotive.”  I said “No, I looked over there in fact a couple of us looked over there and couldn’t find it.”  She said “Well it must be over there.  Just keep looking.”  When you think about it, that’s hysterical.  But I wasn’t laughing.  It’s kind of like a Bazooka comic I remember from when I was a kid.  It went something like this:  “I lost a nickel so I’m looking for it.”  “Where did you lose it?”  “I lost it over there by that tree.”    “Why are you for it over here?”  “I’m looking over here because the light is better.”  That’s what that gals comment made me think of.  If you can’t find the floor dry in automotive, just go keep looking over there.  (Did she a magic Genie was going to wave a wand and make it appear?)  She didn’t offer to send somebody over to help me.  But, the obedient person that I am, off I went back to automotive and started going up and down the aisles looking.  Shortly I saw another man from another department.   He was helpful and started helping me try to find my floor dry and of course he couldn’t find it either.  He went over and asked another young man where it might be.  This time this young man took me over to where it was in front of checkout aisle 3 near the front wall beyond the checkouts.  

I don’t know if you can gather I was a little frustrated with the whole situation.  (The best part was that I had something to blog about.)  Customer service is so important for any business.  In my run-around, I did meet almost half of the employees that were very helpful.  Unfortunately, I ran into several that were not helpful at all.  And of course the one gal who told me to go continue looking in an area where I couldn’t find what I was looking for is the one that was the most remarkable and stands out the most in my mind. It’s unfortunate that so many employers have substandard people when it comes to customer service. There were a couple of other things I could have bought in that store, but I went to another store and finish up my shopping. 

Does your team do a good job with your customers?  If you think they do, are you sure?  Your team is the face of your business and there is so much competition that if your employees are not treating your customers beyond their expectations, they may just take their business elsewhere.  

I talk about having a strategy for your business and good customer service from the top down should be part of that strategy.  Please contact me if you want to learn more or would like some help.

10 Jan
Factors Leading to Business Success – Number 4
Posted by lois on Tuesday, January 10th, 2012 | permalink | trackback

Focusing on the customer or client is the fourth factor leading to business success.  After all, a business wouldn’t be in business without them.  First, sell what the client is buying.  Remember, change happens and what was popular last week may not be this week.  Technology that was used yesterday may not be used tomorrow.  Second, ask the right fact finding questions to learn what it is that the customer or client needs that your service or product will fulfill.  This is important.  No one likes a pushy salesperson and that is what comes across when selling starts before fact finding.  Put the customer or client first.  Making it all about them will lead to business success.

I’m a certified business coach.  Contact me to learn more.

 

22 May
Customer Loyalty and Customer Perception
Posted by lois on Sunday, May 22nd, 2011 | permalink | trackback

Customer service is so important in any organization. Under promise and over deliver is a great motto to live by. Making sure our front line people can solve problems on the spot to make the customer feel like they are respected and that the organization and it’s people care about them. That means training our people to put themselves in the customer’s shoes and treat them with the platinum rule: “Exceed customer’s expectations”.
Here is an example of something very simple that could easily be changed with staff orientation and ongoing training. While traveling to Canada with two of my sisters, we stopped at a McDonalds on the way. My sister ordered a Classic Chicken Combo. She requested a small order of fries rather than the medium size, which came with it, because she knew she would eat the medium if she got them and she was trying to be more health conscious. Not a big deal, right? The interesting thing was that she was charged 30 cents more. Paying more for less. Now isn’t that an interesting concept.
I understand that it probably takes more effort to do the substitution so the 30 cents could be justified. The part that is more difficult to understand is that the staffs are not trained to let the customer know that they will be charged more for the substitution and that they could save a little money by ordering the meal and throwing out the extra fries. At least then the customer has the option of paying the extra for the substitution or downsizing the medium to a small on their own. Without being given the option, the customer perception is “less for more”. Another perception is that the organization is not promoting healthy living and we have all heard, through the media, about fast food restaurants causing obesity and it’s related health concerns.
We should train our employees to make their interactions with our customers the way we would interact with them. Being friendly, having eye contact, smiling, having a pleasant tone of voice and having the ability to use common sense go a long way in developing loyal customers that keep coming back and refer others to us.