Welcome to Eagle Associates. Helping you get Results.

Meet Lois Greisen, Executive Coach and President/Owner of Eagle Associates. Lois is a Certified Business Coach with over 25 years of management experience.

Strategic Planning – Why Develop a Strategic Plan?

Posted by lois on Wednesday, May 29th, 2013 | trackback

Many companies don’t have a written strategic plan or they have an outdated plan. 

Lois Greisen Certified Business Coach

Lois Greisen
Certified Business Coach

They just have a general idea of where they want to go.  They are headed in the right direction and probably make progress every year.  So why have a plan if things are going in a positive direction?  

The most important reason every organization needs to develop a strategic plan is to set direction for the business.  When the direction is set, then decisions can be made more consistently and a lot easier.  When a decision has to be made, the question “Will this take me in the direction we want to go?” is asked.  The answer to the question dictates the decision.  Decisions such as “Should we hire a new marketing director?” or “Should we purchase XYZ company?” or “Should we build a new facility?” are more easily answered when a strategic plan is already in place.   

By looking at its strength, its weaknesses, its opportunities and threats; it is able to maximize its strength and minimize or correct weaknesses.  The world is constantly changing and if the business does not change, it will become extinct.

Does your company have a strategic plan?  If you need help, please let me know.

Leave a Reply

You must be logged in to post a comment.