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Meet Lois Greisen, Executive Coach and President/Owner of Eagle Associates. Lois is a Certified Business Coach with over 25 years of management experience.

Strategic Plan – Top Reasons to Develop a Strategic Plan

Posted by lois on Thursday, June 13th, 2013 | trackback

Many companies don’t have a written strategic plan or theyOrganizational Alignment have an outdated plan.  They just have a general idea of where they want to go.  They are headed in the right direction and probably make progress every year.  So why have a plan if things are going in a positive direction?  I have shared a couple of reasons and here is a fourth.

A fourth reason to develop a strategic plan is that the highest-ranking businesses have a strategic plan and the ones that fail often do not have a strategy.  Is that true across the board?  No, but it is typically true and wouldn’t you want the odds on your side?  I know I would. 


In order for your business to be successful, it needs a roadmap to take it where it wants to go.  You need to know where you are now and what results you want for your business in the future (vision).  If I wanted to go to San Antonio, California, I would need to map my plan from Frazee, Minnesota (since that is where I live)…not from New York City. 


As you develop your strategic plan you will assess your current strengths and weaknesses internally and look for opportunities and threats externally.  In other words, your SWOT analysis.  That is your starting point.


Now you can determine the things you want to achieve in the next year or so that will start to take you to your vision.  Then you can develop the strategy on how to get there.  Now you have a roadmap to success.  You need to be sure your people know about your plan and that they are working toward it and you need to be sure your operations or processes are moving in the same direction as well.  Developing a strategic plan is one thing, implementing and executing the plan must happen or your planning is fruitless.




Make strategic planning a priority in your business.  If you need help, please let me know.  Your return on investment could be the success of your business.




Please post your experiences with strategic planning that you and your company have seen so that others may benefit.  Also, if you liked this post, please share it with a friend and if you have not signed up for my newsletter, please do so.  Take action now.


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