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4 Reasons to Develop a Strategic Plan

Posted by lois on Wednesday, November 5th, 2014 | trackback
Strategy Can Help Business and the Team Stay Focused

Strategy Can Help Business and the Team Stay Focused

Business Strategy – Heart of the Business

A good strategic plan can propel a business to be even more successful. Over 90% of success stories in business are attributable to a good strategy. There are a number of reasons that make the strategy the heart of the business.  Let’s look at four of them

1.  Helps in crisis prediction and prevention.  Many businesses end up losing equity or ultimately collapsing in the face of a crisis. A good business strategy is key in ensuring that crises are predicted before hand and prevented before occurring. For example, a good strategy defines the cause of action in case of raw material shortage. This ensures that the business does not go into crisis mode when the shortage occurs.  Strategy is a key to combating a host of organizational challenges.  Take time to develop your strategic plan.

2.  Acts as a reference point – A good business strategy also acts in the interest of the business whereby it acts as a point of reference. A good strategy gives the management and the workforce as a whole a sense of direction toward the accomplishment of set goals. This is crucial in building teamwork as well as ensuring that the whole organization’s labor force works towards achievement of common objectives.  Look at where you are today and strategize where you want to be in the future.  Strategic planning can help you get you there.

3.  Efficient resource utilization – One of the main causes of organization failure is the misappropriation of resources including time, money and supplies. Resources may be directed in a multitude of projects. A good strategy enables the right resources to the right projects by clearly outlining which projects will move the company in the right direction.  This reduces inefficient resource utilization.  It is too costly not to have a strategy in place.

4.  Customer attraction and retention – Businesses exist as a result of their customers. Customers are a very important element of the business and they need to be constantly attracted and retained. A good business strategy has in place customer attraction techniques as well as guides on how the organization can retain these customers. Without a good strategy, the business is likely to under perform and is at the risk of losing it customers to its competitors.

In conclusion, it is important that your business has a well-laid strategy in order to ensure that the business survives and thrives its challenges into the future.  A good business strategy is responsible for profits and loss prevention.  Schedule your strategy session.  Contact me today.

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